About Us

Clara West began with a simple dream and a deep love for fashion. In 2005, Clara opened the doors of her very first boutique in sunny Santa Monica, California — not with a big budget or flashy marketing, but with a clear mission: to create a space where women could feel effortlessly beautiful, confident, and completely themselves. What started as a one-woman operation with just a few handpicked dresses has grown into a beloved destination known for timeless pieces and genuine connection.

Every item in our collection is thoughtfully curated by Clara herself. Inspired by the laid-back elegance of the California coast and the individuality of every woman who walks through our doors, Clara believes clothing should never feel forced — it should feel like you. That’s why we focus on comfortable silhouettes, soft fabrics, and pieces that move with you from morning coffee to sunset walks. We’re not driven by fast trends, but by feeling, craftsmanship, and style that lasts.

Nearly two decades later, Clara still runs the boutique with the same passion and personal touch. Whether you’re shopping online or visiting us in Santa Monica, you’re not just buying clothes — you’re stepping into a story built on warmth, authenticity, and the belief that fashion should always feel personal. Thank you for being part of the Clara West journey.